If you’re new to digital marketing, the importance of having a solid and effective sales funnel cannot be overstated. And thanks to all the new tools on the market, even beginners can access the platforms used by the pros – as long as they know which ones.
In this guide, we’ll go over the features, benefits, pros and cons of funnel building platforms that have helped small online businesses like yours succeed in 2023. As we enter the new year, investing in one of these funnel builders is one of the best moves you can make.
1. ThriveCart: That’s Us!
Okay… we may be a bit biased here. But we’ve truly built this platform to be the best it can be, with continual improvements and new features that not only make it the number one online checkout solution, but a dang good funnel builder as well.
Since we launched all the way back in the turbulent time of 2016, we’ve helped online entrepreneurs process millions of dollars in payments and create successful businesses for life. Now, we want to help you.
1.1 High-Converting Checkout Pages
One of ThriveCart’s standout features is its ability to create visually appealing and highly optimized checkout pages. These pages are meticulously designed to reduce friction in the purchasing process, leading to higher conversion rates.
1.2 A/B Testing Capabilities
ThriveCart empowers users with the ability to conduct A/B tests effortlessly. This feature allows marketers to experiment with different elements of their funnels, such as headlines, images, and calls-to-action, to identify the most effective combinations.
1.3 Robust Integration Options
In the interconnected landscape of online tools, ThriveCart shines with its extensive list of integrations. From popular email marketing platforms to CRM systems and payment gateways, ThriveCart ensures seamless connectivity to enhance the overall marketing stack.
1.4 Subscription Management
For businesses offering subscription-based products or services, ThriveCart provides robust subscription management features. This includes flexible billing cycles, dunning management to handle failed payments, and the ability to customize subscription plans.
Why Choose ThriveCart? Our continuous commitment to innovation and user-friendly design makes us an ideal choice for businesses seeking to maximize their e-commerce potential. Whether you’re a seasoned marketer or a newcomer to online sales, ThriveCart offers a powerful set of tools to elevate your funnel-building experience.
1.5 Affiliate Program
ThriveCart includes robust affiliate program features so you can recruit affiliates, manage commission rates, and reward influencers for their hard work promoting your products. More sales means good news for everybody!
2. Convertri: the Fastest Funnel Builder
Not only in the west, but in the entire world. Convertri is a dynamic funnel builder that has gained acclaim for its speed and flexibility. Since its launch, it has positioned itself as a go-to option for marketers looking to create high-performance funnels with ease.
It has an extensive template library, and even a Funnel Builder that lets you drag and drop funnel elements for a visual overview you can quickly bring to life.
2.1 Lightning-Fast Page Loading
One of Convertri’s standout features is its emphasis on speed. With lightning-fast page loading times, Convertri ensures that potential customers don’t experience delays, reducing bounce rates and improving overall user experience.
2.2 Drag-and-Drop Page Builder
Convertri simplifies the funnel-building process with its intuitive drag-and-drop page builder. Marketers can create and customize pages effortlessly, allowing for quick experimentation and optimization.
2.3 Dynamic Text Replacement
To enhance personalization, Convertri offers dynamic text replacement. This feature allows marketers to tailor the content on their pages based on user demographics or behavior, creating a more targeted and engaging experience.
2.4 Integrated Memberships
While not quite as feature-rich as ThriveCart Learn, Convertri offers memberships you can attach to products in order to build things such as online courses and digital product delivery systems. Like ThriveCart Learn, this is included in the price, so it’s a pretty good offer.
Convertri’s emphasis on speed and flexibility makes it a standout choice for marketers prioritizing performance. Whether you’re running a high-traffic campaign or focusing on precise targeting, Convertri provides the tools needed to elevate your funnel-building game.
3. ClickFunnels: a Pricey Solution
No list of top funnel builders would be complete without mentioning ClickFunnels. A pioneer in the field, ClickFunnels has been a trailblazer since its launch in 2014, providing a comprehensive platform for funnel creation and optimization.
However, it may be prohibitively expensive for some business owners, with the basic plan starting at $127/mo.
3.1 Pre-Built Funnel Templates
Like Convertri and ThriveCart, ClickFunnels includes a library of pre-built funnel templates. They’re all professionally designed, and look polished and professional for maximizing conversions.
3.2 Integrated Email Marketing
Simplifying marketing automation, ClickFunnels includes its own integrated email marketing platform. Users can set up email sequences, segment their audience, and track email performance—all within the ClickFunnels ecosystem. This lacks the advanced features you might find with the third-party integrations you can use with other services, but it’s good for beginners.
3.3 Funnel Sharing and Marketplace
ClickFunnels fosters a sense of community with its funnel sharing and marketplace features. Users can buy and sell funnel templates, creating a collaborative environment for marketers to share successful strategies.
As a veteran in the funnel-building space, ClickFunnels continues to be a reliable choice, but ont one that may be accessible for small businesses or those just starting out.
4. Kartra: All-in-One Marketing Platform
Kartra is more of an all-in-one marketing platform with some sales funnel capabilities, offering a suite of tools beyond funnel building. Launched in 2018, Kartra has gained popularity for its a-bit-of-everything approach to online marketing.
4.1 Membership Sites and Courses
Kartra extends its functionality beyond funnel building to include membership site and course creation. While not as feature-rich as ThriveCart Learn, users can integrate their courses into their marketing funnels, creating a cohesive user experience.
4.2 Calendar Integration
For businesses that rely on appointments, Kartra integrates a calendar feature. This allows users to schedule appointments directly within their funnels, streamlining the booking process.
4.3 Helpdesk and Ticketing System
Kartra includes a helpdesk and ticketing system to facilitate customer support. This feature ensures that businesses can manage customer inquiries and support requests directly within the Kartra platform.
4.4 Behavior-Based Automation
Kartra gives marketers basic but very useful behavior-based automation. This means that users can set up automated responses and actions based on user interactions, providing a personalized journey for each customer.
Kartra’s all-in-one approach makes it an attractive option for businesses looking to consolidate their marketing tools, but it isn’t a specialist funnel builder like Convertri or ClickFunnels.
Which Funnel Builder is Best in 2024?
As you set up or optimize your online business, the right funnel builder can be the key to unlocking success. Whether you prioritize speed, versatility, or an all-in-one solution, the answer is of course going to be: whichever is best for you.
Your best funnel builder might not be someone else’s. So here’s a handy one-liner about each of the tools we’ve covered in this guide:
- ThriveCart: Ideal for small, powerful funnels focused on e-commerce and digital product sales, with in-built affiliate programs and memberships with a one-time lifetime license.
- Convertri: A speed-focused platform offering a drag-and-drop editor, funnel builder, membership functionality and more.
- ClickFunnels: A pioneer in the industry, known for its popular templates and comprehensive feature set – but may be too expensive for some.
- Kartra: An all-in-one marketing platform that isn’t focused on sales funnels, but which includes basic membership sites and customer support tools.
If you’re still stuck on which one to choose, we’d love to welcome you aboard to ThriveCart. Click below to learn more about our features. Good luck!
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