Kajabi promises to be the “all-in-one” solution, courses, communities, email, and more. But in reality, you’ll face pricey subscriptions, added payment fees, and restrictive checkout tools that can eat into your profits and limit your growth.
At ThriveCart, we keep it simple: pay once, own it for life. No ongoing fees. No penalties for growing your business. Just powerful, conversion-focused tools designed to help you sell more and keep more.
BUSINESSes POWERED
Representing 1.5% of the creator economy, people trust ThriveCart to grow their business & boost revenue.
PRODUCTS SOLD
Sell your digital products, courses, & physical products to a growing audience with tools designed to scale your business, fast.
IN PROCESSED SALES
Driven by high-converting checkouts, upsells, & optimized funnels used across 1000s of businesses.
Feature
ThriveCart
Kajabi (Basic $149/mo, Growth $249/mo, Pro $499/mo – new plans from Jan 13, 2026)
Pricing
✅ One-time payment for lifetime access
❌ $149–$499/monthly subscription
Transaction Fees
✅ $0 fees, ever
❌ 0.5% – 5% on 3rd party payment processors
Recurring Platform Subscription Fees
✅ None – pay once, use forever
❌ Yes – ongoing monthly/annual billing
Checkout & Customization
✅ Fully customizable multi-step checkout, bumps, upsells, A/B tests
❌ Basic, rigid checkout with limited flexibility
1-Click Upsells & Bump Offers
✅ Built-in on all plans
❌ Not included
Sales Funnel Builder
✅ Advanced funnel logic & testing
⚠️ Funnels available but limited optimization
A/B Testing
✅ Native split testing
❌ Not available
Cart Abandonment Recovery
✅ Built-in
❌ Not included
Affiliate Management
✅ Included with Pro+ license
❌ Only on Growth ($249/mo) & above
Courses
✅ Unlimited
⚠️ 5 on Basic, 50 on Growth, Unlimited on Pro
Contacts
✅ Unlimited
⚠️ 2,500 (Basic), 25,000 (Growth), 100,000 (Pro)
Marketing Emails
✅ Unlimited
✅ Now unlimited on all new plans
Communities
⚠️ Integrate via 3rd party
✅ Included in all plans
Custom Branding (White-label)
✅ Included
❌ Only Growth ($249/mo) & above
Integrations
✅ Zapier, APIs, webhooks, direct integrations
❌ Limited + API only on $499/mo Pro plan
Multiple Payment Options
✅ Stripe, PayPal, Apple Pay, Google Pay, Authorize.net, Buy Now Pay Later
❌ Kajabi Payments (discounted fees) + limited 3rd party support with extra charges
Support
✅ 24/7 support for all customers
⚠️ Limited chat & email support depending on plan
⭐ 4.3/5
⭐ 4.1/5
⭐ 4.6/5
⭐ 4.4/5
Save thousands
Kajabi can cost $1,788 to $5,988+ per year, every year. ThriveCart is a one-time payment.
Keep 100% of your sales
No transaction fees, no Kajabi Payments lock-in, no penalties for using your favorite payment provider.
Built for conversions
With ThriveCart, you get high-converting checkout pages, advanced funnels, bumps, upsells, A/B testing, and cart recovery built in. Kajabi simply can’t match that power.
Flexibility & control
ThriveCart integrates with the tools you love. Kajabi locks you into their ecosystem.
Scales with your growth
Kajabi puts limits on courses, contacts, and integrations unless you pay $499/month. ThriveCart doesn’t penalize your success.
👉 The bottom line: Kajabi is fine if you want a bundled platform and don’t mind paying a premium every month. But if you care about profits, flexibility, and long-term growth, ThriveCart is the smarter choice.
I more than doubled the conversion rate – it was more like 4x or 5xing. Going from a third-party, scammy-looking checkout page to my own branded one really helped. And I loved ThriveCart’s dashboard. Being able to so easily see metrics let me make better decisions powered by data.
Course Creator School and The Passive Project
I was considering Kajabi and Kartra platforms, but if I built my house on that platform I’d be paying over $1,800 per year. And when you’re starting out you want to bootstrap.
ThriveCart expert and strategist
I do all the marketing and we’ve got a decent team of ten different people, and all I have to worry about is content and my podcast. ThriveCart has been an incredible boost for us and allowed us to publish this incredibly meaningful content that’s helped thousands of people.
Course creator and owner of TheRiseToTheTop.com
I’ve released ebooks and online courses through ThriveCart. I’m planning on exploring more complex sales funnels soon.
YouTube marketing coach
It is so easy to setup a sales page or funnel, checkout and bump order with this software. They have a build in “page builder” with all the necessary components and you can simply duplicate your products to create new similar funnels.
Web consultant
The team got Pro+ setup in under an hour, and we have already seen an increase in AOV from adding an additional order bump, accepting crypto and the new reporting has been extremely helpful for our leadership team.
CEO and Founder of Onfolio
“I’m getting that ‘kid in a candy store’ feeling. Hands-down best purchase decision I’ve ever made. Thrivecart is amazeballs.”
MJI Solutions
Upgrading to ThriveCart Pro+ transformed how I run my business affiliate setup became seamless, reporting improved drastically, and features like multiple order bumps and subscription management finally gave me the flexibility I needed to scale effortlessly.
Founder of Passive Income Journeys
