Huge update for all the marketers using Facebook ads and tracking today!
We’re officially confirming our Facebook CAPI integration has been released and available within your accounts!
Facebook’s standard client-side Javascript pixel is known for poor tracking due to the increasing number of browsers and adblockers looking to prevent tracking of users and events.
By using our new CAPI integration, you can bypass the limitations and restrictions of a users browser and now events can be passed back to Facebook via server-side notifications and the dependency on the users device loading these events has been removed.
It requires some setup, and as with everything in ThriveCart – we make this as easy as possible for you. You can find the details over in our helpdesk article on Facebook integration here.
Enjoy!