When it comes to course creation and digital launch strategy, there’s no bigger name in the game than Gemma Bonham-Carter. From humble roots as a home decor blogger to her first million-dollar year in 2022, Gemma has helped thousands of people start businesses online and make money – all with the help of ThriveCart.
After finding huge success with her blog and trying approximately 3,495 other business ideas, Gemma tried her hand at teaching others how to enjoy blogging and make money doing it. Despite working part time while raising kids, her first blogging course brought in a “few thousand bucks” on launch: “It felt like I hit the jackpot!”
Gemma swiftly realized her true passion in life was teaching, and launched into designing and developing more courses: but then, she hit a roadblock.
“Right when my first online course had its first six figure sales year, I suddenly felt limited by the checkout experience and options I had with my previous provider,” Gemma explains. While doing research online to figure out what platform to try next, she discovered ThriveCart—and found it could revolutionize her business in more ways than one.
Gemma fell in love with ThriveCart on sight because it addressed key obstacles Gemma had faced before. First and foremost was the need for a straightforward, branded user experience—a feature that other platforms failed to deliver. ThriveCart’s customization options allowed Gemma to maintain her carefully-curated brand identity throughout the checkout process, which she believes significantly contributed to her increased conversion rates.
Moreover, ThriveCart’s unique offering of lifetime access with no monthly fees was, in Gemma’s words, a “game-changer”. Also, as a Canadian entrepreneur navigating complex tax regulations, Gemma appreciated ThriveCart’s solution to the issue of proving buyers’ locations through IP addresses—a feature lacking in other platforms she had explored. This helped her simplify the tax process, removing a huge headache for her.
“As soon as I took the plunge and changed to ThriveCart, I saw drastic change in conversion rate,” says Gemma. “I more than doubled the conversion rate – it was more like 4x or 5xing. Going from a third-party, scammy-looking checkout page to my own branded one really helped. And I loved ThriveCart’s dashboard. Being able to so easily see metrics let me make better decisions powered by data.”
While ThriveCart has evolved since she first adopted it in 2019, Gemma immediately found the combination of branding capabilities and ease of implementing upsells and bumps made it the ideal choice for her business needs. And with more features added all the time, it keeps getting “better and better”.
Reflecting on her journey, Gemma offers invaluable advice to fellow entrepreneurs considering ThriveCart: “Validate your ideas in the marketplace before diving into creation. You can do this with pre-sells and offers to gauge audience interest.” From a technical perspective, Gemma advises keeping things lean and only adopting new technology when necessary, warning against the temptation to accumulate complex tech stacks prematurely. (ThriveCart can do nearly everything, after all!)
For existing ThriveCart users, Gemma encourages exploring the platform’s advanced features and functionalities. From creating and selling products via learn sequences to optimizing sales funnels with upsells, downsells, and bumps, ThriveCart offers so much more you might not even know about – so why not explore!
Gemma’s journey has been an exciting and transformative one, and we’re delighted she chose ThriveCart to power her astronomic success. Want to learn more? Click below to check out ThriveCart’s lifetime license.
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