Kajabi markets itself as the all-in-one platform for creators, courses, communities, emails, and automations, but the reality is far more restrictive. As you grow, so do your costs: pricey monthly subscriptions, added processor fees, capped products and contacts, and limited checkout flexibility that quietly eat into your profits.
ThriveCart takes the opposite approach: one payment, lifetime access, and full freedom to sell your way. No recurring fees. No revenue penalties. Just a powerful, conversion-driven platform built to help you keep more of what you earn.
BUSINESSes POWERED
Representing 1.5% of the creator economy, people trust ThriveCart to grow their business & boost revenue.
PRODUCTS SOLD
Sell your digital products, courses, & physical products to a growing audience with tools designed to scale your business, fast.
IN PROCESSED SALES
Driven by high-converting checkouts, upsells, & optimized funnels used across 1000s of businesses.
Feature
ThriveCart
Kajabi (Kickstarter $89/mo, Basic $179/mo, Growth $249/mo, Pro $499/mo – or $71 / $143 / $199 / $399 billed annually)
Pricing
✅ One-time payment for lifetime access
❌ $89 – $499 per month (20% off with annual billing)
Recurring Platform Fees
✅ None, pay once, use forever
❌ Monthly or annual subscription required
Kajabi Payments Rates
✅ No card payment fees
❌ Payments card fees from 1.5-3.25% on lower plans to 1.4–3.15% on higher plans
3rd-Party Payment Provider Fee
✅ $0 surcharge
❌ Kickstarter: 5% • Basic: 2% • Growth: 1% • Pro: 0.5%
Products / Courses
✅ Unlimited
⚠️ 1 Kickstarter • 5 Basic • 50 Growth • Unlimited Pro
Contacts
✅ Unlimited
⚠️ 250 Kickstarter • 2,500 Basic • 25,000 Growth • 100,000 Pro
Websites
✅ Unlimited embedded checkouts
⚠️ 1 Kickstarter • 1 Basic • 1 Growth • 3 Pro
Checkout Customization
✅ Advanced multi-step checkout, upsells, A/B tests
⚠️ New checkout pages available, less flexible than ThriveCart’s custom builder
A/B Testing
✅ Native built-in split testing
❌ Very limited
API & Developer Tools
✅ Included on all plans
⚠️ Webhooks on Growth and Pro • API only on Pro ($75/mo)
Custom Integrations
✅ Zapier, API, webhooks, direct integrations
⚠️ 3rd-party integrations only from Basic plan upward
Mobile App
✅ Browser-based, no extra app cost
⚠️ Branded Mobile App included only on Pro plan ($199/mo value)
Custom Code Editor
✅ Available on all plans
⚠️ Integrate via 3rd party
⚠️ Pro plan only
⭐ 4.3/5
⭐ 3.7/5
⭐ 4.6/5
⭐ 4.3/5
Save thousands
Kajabi costs $1,068-$5,988 per year if paying monthly, or $852-$4788 billed annually. ThriveCart is a single, one-time payment for ThriveCart Standard and Learn that covers you for life.
Keep every cent of your sales
Kajabi adds 0.5-5% platform fees for third-party processors and variable Kajabi Payments rates per card type. ThriveCart charges no platform or processing fees of its own, you choose your gateways freely.
Built for conversions
ThriveCart gives you proven checkout templates, advanced funnels, order bumps, upsells, downsells, A/B testing, and automatic cart recovery, all included. Kajabi’s checkout experience simply can’t compete.
Freedom and flexibility
ThriveCart integrates seamlessly with your favorite tools via direct connections, APIs, and webhooks. Kajabi locks advanced features like APIs and white-labeling behind its $499/month Pro plan.
Unlimited growth, no penalties
Kajabi caps products, contacts, and integrations unless you upgrade to higher tiers. ThriveCart removes all limits from day one, helping you scale without paying more.
👉 The bottom line: Kajabi is a polished suite for those willing to pay for convenience. But if you value profit, flexibility, and true ownership, ThriveCart gives you everything, for life.
I more than doubled the conversion rate – it was more like 4x or 5xing. Going from a third-party, scammy-looking checkout page to my own branded one really helped. And I loved ThriveCart’s dashboard. Being able to so easily see metrics let me make better decisions powered by data.
Course Creator School and The Passive Project
I was considering Kajabi and Kartra platforms, but if I built my house on that platform I’d be paying over $1,800 per year. And when you’re starting out you want to bootstrap.
ThriveCart expert and strategist
I do all the marketing and we’ve got a decent team of ten different people, and all I have to worry about is content and my podcast. ThriveCart has been an incredible boost for us and allowed us to publish this incredibly meaningful content that’s helped thousands of people.
Course creator and owner of TheRiseToTheTop.com
I’ve released ebooks and online courses through ThriveCart. I’m planning on exploring more complex sales funnels soon.
YouTube marketing coach
It is so easy to setup a sales page or funnel, checkout and bump order with this software. They have a build in “page builder” with all the necessary components and you can simply duplicate your products to create new similar funnels.
Web consultant
The team got Pro+ setup in under an hour, and we have already seen an increase in AOV from adding an additional order bump, accepting crypto and the new reporting has been extremely helpful for our leadership team.
CEO and Founder of Onfolio
“I’m getting that ‘kid in a candy store’ feeling. Hands-down best purchase decision I’ve ever made. Thrivecart is amazeballs.”
MJI Solutions
Upgrading to ThriveCart Pro+ transformed how I run my business affiliate setup became seamless, reporting improved drastically, and features like multiple order bumps and subscription management finally gave me the flexibility I needed to scale effortlessly.
Founder of Passive Income Journeys
