Is Kajabi Holding You
Back From Making Sales?

Discover Why So Many Online Business Owners Are Switching From Kajabi To ThriveCart in 2025

It’s true, Kajabi promises to do it all – courses, emails, automations, and more. But when it’s time to actually sell, many online business owners find themselves stuck with:

❌ Rigid checkouts ❌ Limited upsells ❌ Pricey plans loaded with features they don’t use

That’s why so many coaches, course creators, and digital product sellers are 
switching to ThriveCart—a platform focused on helping you convert more 
customers, manage affiliates, and scale your business with ease.

Angelica Pompy, Course Creator & Coach

The costs were high and the learning curve was higher.
I felt like I needed a degree just to use it.

Simply put, ThriveCart gives to over 60,000 businesses what Kajabi can’t:

The Problem? Kajabi Tries To 
Do Everything (But Not Well)

We get it, Kajabi’s “all-in-one” promise sounds great, until you realize:


You’re stuck with a rigid,
one-page checkout


Upsells are limited and
can’t be true one-click


There are no order bumps
options (unless you’re a tech wiz or hire someone who is)


There’s no built-in

cart abandonment


No A/B testing for offers,
layout, or pricing


And you’re paying for email and CRM tools… even if you’re not using them

The Solution: Why Do Online Business Owners

& Course Creators Love ThriveCart?

#1: It’s Wayyy Easier to Set Up

As Angelica says,
“ThriveCart’s drag-and-drop builder is so much more user-friendly than Kajabi. I don’t need a tech team anymore.”

#2: You Pay Once, You Own It Forever.



Kajabi’s pricing grows as you add products and students. ThriveCart doesn’t penalize your growth. One flat payment — and 
you’re in FOR LIFE.

#3: It’s Designed for Affiliates


ThriveCart’s affiliate tools (included in the 
Pro+ annual license) let your students become brand ambassadors. Track links, manage payouts, and grow your business WITHOUT the headaches.


#4: It Integrates with ALL Your Favorite Tools

Prefer Flodesk over Kajabi’s email? Use it. ThriveCart integrates via Zapier, APIs, and direct connections.


#5: It Lets You Sell More Than Just Courses

Multi-module video courses. Bundled offers.
Drip content schedules.
Custom-branded learning portals.
Protected access with auto-enrolment.
Analytics on student activity.



I needed a tool that worked for more than just one
part of my business. ThriveCart simplified everything.

Kajabi vs ThriveCart Pricing

Year 1

$1,068 – $4,788

$495 – $690

Year 2

$2,136 – $9,576

$0

Year 3

$3,204 – $14,364

$0

Kajabi can cost your business up to $14,364 in just 3 years.
ThriveCart gives you everything you need with a single payment. Seems like a no-brainer, right?

ThriveCart vs. Kajabi: Full Feature Breakdown

Pricing Model

✅ Yes

$89+–$399/month

Checkout Customization

Multi-step, editable, embeddable

One-page, non-editable

Order Bumps

✅ Unlimited

❌ Not available

Upsells / Downsells

✅ Unlimited, true 1-click

❌ One per offer, no 
true 1-click

A/B Testing

✅ Yes 
(price, layout, page)

❌ Not available

Cart Abandonment

✅ Built-in recovery emails

❌ No abandoned cart tools

Drip Content Options

✅ Instant, trial-based, rebill-based

⚠️ Date-based only

Product Bundling

✅ Learn+ lets 
you bundle offers

❌ No native bundles

Sales Funnels

✅ Build complete funnels with logic

❌ Basic automations only

Payment Plans / Subscriptions

✅ Fully customizable

⚠️ Limited control

Video Hosting

⚠️ Use Vimeo/YouTube (embed)

✅ Built-in

Course Hosting

✅ Learn platform

✅ Built-in LMS

Team Access

✅ Learn+ includes 
team members

✅ Growth/Pro Plans

CRM & Email Marketing

⚠️ BYO via integration

✅ Built-in

Support

✅ 24/7 365 Support: Email, help desk, tutorials

✅ Live chat, email

Trustpilot Rating

⭐ 4.3/5

⭐ 4.1/5

Capterra Rating

⭐ 4.7/5

⭐ 4.4/5

Switching from Kajabi to ThriveCart has been
one of the best decisions I’ve made…

It’s streamlined my business and freed me up to focus on
what really matters. If you’re looking to simplify your
systems and save money, ThriveCart is so worth it.

 – Angelica, Coach & Educator

Who Is ThriveCart Perfect For?

👉 Coaches & course creators who want to simplify

👉 Small teams who need powerful tools without the high learning curve

👉 Creators who use multiple platforms and want one checkout to rule them all

👉 Anyone tired of paying up to $399/month for features they don’t use

👉 Kajabi users who want a better way to sell

Mask group (1)

Who Might Prefer Kajabi?

Mask group (2)

👉 Beginners who want everything in one place and don’t mind complexity

👉 Creators using Kajabi’s native email & website tools as a core part of their system

👉 Businesses with a full-time tech or operations hire

What People Are Saying
About ThriveCart…

"Over 7 years, I've seen a lot of cart builders, but never one as integrative and feature-rich as ThriveCart. Their staff & support is top grade."
barry goss
Barry Goss
m4research.com
"I will use ThriveCart in my projects on a daily basis. I've been waiting for something like this for years, and the price is a bargain!"
matt wolfe
Matt Wolfe
"In the last few months, ThriveCart has seamlessly and simply processed over a million dollars of revenue for my business and it's been SUPER simple."
kevinnations
Kevin Nations
"I just wanted to say, Thrive Cart is the answer to 95% of my prayers. Thank you!!!"
Tom Sears
Tom Sears
"I'm getting that 'kid in a candy store' feeling. Hands-down best purchase decision I've ever made. Thrivecart is amazeballs."
michae lippersiel
Michael Ippersiel
"On my last launch I included a $19 bump offer that more than paid for Thrive Cart. Such a good feature. Such a great service and an incredible team to back it up. 🙂"
leonmel nicenko
Leon Melnicenko
"How do you do it. A one time purchase knowing I'd use it and it just keeps getting better. Seriously great product, support, and and and. All hail the team "
james hessler
James Hessler
"Hands down best investment I have made in IM since I got OP1"
GiamPaolo Floris
Giampaolo Floris
"Wow guys this saves us so much time- I LOVE THRIVECART SO MUCH!!!"
michael kilpatrick
Michael Kilpatrick
"The quality you "keep" putting into Thrive is exceptional"
alex sebastian
Alex Sebastian
"Thanks for everything you're doing to make this platform amazing. You guys are going to be the industry standard by which all other carts are compared once you launch publicly."
Jose Cernuda
Jose Cernuda
"You guys are awesome. I've never seen a company go from request to implementation this fast! Keep up with the great work."
Onder Hassan
Onder Hassan

TL;DR: ThriveCart Is the Smarter Way to Sell.

Frequently Asked Questions

Can I integrate ThriveCart with Kajabi?

Yes! ThriveCart can integrate with all your preferred platforms.

Does ThriveCart charge monthly fees?

No, ThriveCart Standard (including Learn) has a one-time lifetime fee. Just one payment and never pay again.

Is there a refund policy?

Yes, ThriveCart offers a 30-day money-back guarantee.
 

Can I host my course inside ThriveCart?

Yes. ThriveCart Learn (included) and Learn+ (optional upgrade) let you host, drip, and manage content.

What if I want to use ThriveCart for coaching 
or templates?

Do it! You can sell digital products, courses, coaching, templates, services, and more.

Stop overpaying for tools
that don’t help you sell more.

Grow your online business with ThriveCart & never pay monthly fees again.