A/B Testing

Discover what works best for your checkout pages, funnels, and offers with ThriveCart’s built-in A/B Testing. Compare different versions, track results in real time, and use data to make confident decisions that increase sales.

60M+

Products sold with ThriveCart

Over 60 million products have been sold using ThriveCart, with templates boosting conversions for many sellers.

6B+

REVENUE PROCESSED

ThriveCart has processed over $6 billion in sales, many being powered 
by our high-converting templates.

65K+

ACTIVE SELLERS WORLDWIDE

Over 65,000 businesses use ThriveCart, many using templates to optimize their checkout & sales process.

How does A/B Testing help you convert more sales?

Test your ideas with confidence

Instead of guessing what will work, you can create two or more versions of your checkout page, upsell, or sales funnel and let ThriveCart split traffic between them. This gives you clear, reliable data on which version gets more conversions.

Optimize for more revenue

Small changes to headlines, pricing, layouts, or offers can lead to big gains in sales. A/B Testing shows you which elements are driving results so you can focus on the strategies that actually work and remove what is holding you back.

Make decisions based on data, 
not feelings

ThriveCart’s reporting makes it easy to compare conversion rates, average order value, and total revenue for each variation. You can see exactly which version wins and apply those changes across your entire sales process.

Test every part of your funnel

From the main checkout page to order bumps, upsells, and subscription offers, 
you can test any stage of the customer journey. This helps you fine-tune every touchpoint to increase conversions and maximize the lifetime value of each customer.

ThriveCart Basic

Includes

0% fees on sales and 24/7 – 365 world 
class support.

$495

One-time payment

$495

One time payment

MOST POPULAR

ThriveCart Pro+

(Recommended)

Includes

0% fees on sales and 24/7 – 365 world 
class support.

Basic + $295

(annual)

Basic + $295

then $295/year from year 2

ADVANCED LMS

Ultimate Bundle

All features from Pro+, Learn+

Includes

0% fees on sales and 24/7 – 365 world 
class support.

Pro+ + $195

(one-time)

Pro+ + $195

then $295/year from year 2

What our customers say about us

I more than doubled the conversion rate – it was more like 4x or 5xing. Going from a third-party, scammy-looking checkout page to my own branded one really helped. And I loved ThriveCart’s dashboard. Being able to so easily see metrics let me make better decisions powered by data.

Picture of GEMMA BONHAM-CARTER
GEMMA BONHAM-CARTER

Course Creator School and The Passive Project

I was considering Kajabi and Kartra platforms, but if I built my house on that platform I’d be paying over $1,800 per year. And when you’re starting out you want to bootstrap.

Picture of DAMA JUE
DAMA JUE

ThriveCart expert and strategist

I do all the marketing and we’ve got a decent team of ten different people, and all I have to worry about is content and my podcast. ThriveCart has been an incredible boost for us and allowed us to publish this incredibly meaningful content that’s helped thousands of people.

Picture of CHRIS HUNTLEY
CHRIS HUNTLEY

Course creator and owner of TheRiseToTheTop.com

I’ve released ebooks and online courses through ThriveCart. I’m planning on exploring more complex sales funnels soon.

Picture of KEVIN FIEDLER
KEVIN FIEDLER

YouTube marketing coach

It is so easy to setup a sales page or funnel, checkout and bump order with this software. They have a build in “page builder” with all the necessary components and you can simply duplicate your products to create new similar funnels.

Picture of KEITH E.
KEITH E.

Web consultant

The team got Pro+ setup in under an hour, and we have already seen an increase in AOV from adding an additional order bump, accepting crypto and the new reporting has been extremely helpful for our leadership team.

Picture of DOM WELLS
DOM WELLS

CEO and Founder of Onfolio

“I’m getting that ‘kid in a candy store’ feeling. Hands-down best purchase decision I’ve ever made. Thrivecart is amazeballs.”

Picture of MICHAEL IPPERSIEL
MICHAEL IPPERSIEL

MJI Solutions

Upgrading to ThriveCart Pro+ transformed how I run my business affiliate setup became seamless, reporting improved drastically, 
and features like multiple order bumps and subscription management finally gave me the flexibility I needed to scale effortlessly.

Picture of CHRISTINA
CHRISTINA

Founder of Passive Income Journeys

Ready to grow your online business?

Get everything you need to launch fast, scale smart, and own your business today without the monthly fees.

Frequently asked questions

Still looking for answers? Visit our support page or our blog for updates on newest features and integrations!

What can I test with A/B Testing?

You can test any part of your checkout or sales funnel, including headlines, layouts, pricing, product images, upsells, order bumps, and more.

You set the percentage split for each variation, and ThriveCart automatically sends that portion of your visitors to each version.

ThriveCart tracks key metrics like conversion rate, total sales, and average order value, and highlights the winning variation so you can apply changes with confidence.

No. Tests are served instantly, so your customers always get a fast and smooth checkout experience.

Yes. You can run multiple tests across different products or funnels to optimize several parts of your business at once.

Yes. The setup is straightforward, and ThriveCart guides you through creating variations, setting traffic splits, and reviewing results.

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