Introducing Product Tags: Organize Your Product Catalog the Way You Think About Your Business

How product tags work

Tag any product anywhere

Add tags to main products, bumps, upsells, and downsells – all from the product settings you already know.

To add tags:

1. Open any product and go to Edit → Options
2. Find the new Product tags field
3. Type a tag name and press Enter or add a comma to confirm it
4. Add as many tags as you need – they’ll autocomplete from existing tags to keep everything consistent
   
   

Tag naming: Use numbers, letters, and hyphens – special characters aren’t supported. Tags are case-insensitive, so “Black-Friday” and “black-friday” are treated as the same tag.

Made a mistake? Just click the X on any tag chip to remove it.

Common tagging strategies:

• Campaign tracking: “black-friday-2026”, “spring-launch”, “webinar-promo”
• Product categories: “digital-courses”, “coaching”, “memberships”
• Business verticals: “b2b-services”, “beginner-level”, “premium-tier”
• Seasonal groupings: “holiday-2026”, “summer-sale”, “q4-offers”

See tags at a glance

Once you save your product, tags appear as clean visual badges directly on your product list, right below the product name.

At a glance, you can see exactly which products belong to which campaigns, categories, or funnels without opening a single settings panel. No more guessing. No more clicking into dozens of products to find what you need.

Tags appear consistently across your main tabs for products, upsells, and downsells, so you always know what you’re looking at.

Filter your product lists instantly

Need to find a specific group of products fast? Use the new Filter by tags field next to the Recently Added dropdown on your Products, Upsells, and Downsells pages.

Select one or more tags, and your list instantly updates to show all matching products. Tag filtering uses OR logic, meaning if you select multiple tags, products with any of those tags will appear – making it easy to broaden your view.

Pro tip: Combine tag filtering with the existing text search to narrow down your results even further. Tag filtering establishes your initial product pool, then text search refines it.

Filter transactions by product tags

Here’s where product tags become truly powerful for your business operations. Head to your Transactions page and you’ll see a new option in the dropdown: Product tags.

Select it, choose your tags, and instantly see every transaction tied to those products – across all product types, main products, bumps, upsells, and downsells – all in one unified view.

Two viewing modes:

• Default: See only transactions for the specifically tagged products
• Include all order transactions (toggle on): See complete orders where any product matches your selected tags

The game-changer: This works retroactively. Even if you just started using tags today, transactions from before you applied tags will still appear in your filtered results. You get complete historical visibility without any data migration.

Export your filtered data: CSV exports automatically honor your tag filtering, so you can analyze campaign performance in your favorite spreadsheet or accounting tool.

Analyze performance across related products

If you’re using Stripe Connect+, this is where Product Tags transform how you understand your business.

Your Product & Sales, Subscriptions, and Funnels reports now support tag-based filtering:

1. Open Filters on any report page
2. Set Product Type to Product Tags
3. Choose your tags
4. Watch your entire reporting view update to show aggregated performance across every product in that group

Why this matters: Instead of selecting products individually, you can now see consolidated reporting for entire campaigns, product categories, or business verticals – regardless of whether products are main offers, bumps, upsells, or downsells.

The “Include all related order stats” toggle lets you include revenue from complete orders where any product matches your tag criteria, not just the tagged product revenue.