Kajabi markets itself as the all-in-one platform for creators, courses, communities, emails, and automations, but the reality is far more restrictive. As you grow, so do your costs: pricey monthly subscriptions, added processor fees, capped products and contacts, and limited checkout flexibility that quietly eat into your profits.
ThriveCart takes the opposite approach: one payment, lifetime access, and full freedom to sell your way. No recurring fees. No revenue penalties. Just a powerful, conversion-driven platform built to help you keep more of what you earn.
75K+
BUSINESSes POWERED
Representing 1.5% of the creator economy, people trust ThriveCart to grow their business & boost revenue.
70M+
PRODUCTS SOLD
Sell your digital products, courses, & physical products to a growing audience with tools designed to scale your business, fast.
$8B+
IN PROCESSED SALES
Driven by high-converting checkouts, upsells, & optimized funnels used across 1000s of businesses.
Feature
ThriveCart
Kajabi (Kickstarter $89/mo, Basic $179/mo, Growth $249/mo, Pro $499/mo – or $71 / $143 / $199 / $399 billed annually)
Pricing
✅ One-time payment for lifetime access
❌ $89 – $499 per month (20% off with annual billing)
Recurring Platform Fees
✅ None, pay once, use forever
❌ Monthly or annual subscription required
Kajabi Payments Rates
✅ No card payment fees
❌ Payments card fees from 1.5-3.25% on lower plans to 1.4–3.15% on higher plans
3rd-Party Payment Provider Fee
✅ $0 surcharge
❌ Kickstarter: 5% • Basic: 2% • Growth: 1% • Pro: 0.5%
Products / Courses
✅ Unlimited
⚠️ 1 Kickstarter • 5 Basic • 50 Growth • Unlimited Pro
Contacts
✅ Unlimited
⚠️ 250 Kickstarter • 2,500 Basic • 25,000 Growth • 100,000 Pro
Websites
✅ Unlimited embedded checkouts
⚠️ 1 Kickstarter • 1 Basic • 1 Growth • 3 Pro
Checkout Customization
✅ Advanced multi-step checkout, upsells, A/B tests
⚠️ New checkout pages available, less flexible than ThriveCart’s custom builder
A/B Testing
✅ Native built-in split testing
❌ Very limited
API & Developer Tools
✅ Included on all plans
⚠️ Webhooks on Growth and Pro • API only on Pro ($75/mo)
Custom Integrations
✅ Zapier, API, webhooks, direct integrations
⚠️ 3rd-party integrations only from Basic plan upward
Mobile App
✅ Browser-based, no extra app cost
⚠️ Branded Mobile App included only on Pro plan ($199/mo value)
Custom Code Editor
✅ Available on all plans
⚠️ Integrate via 3rd party
⚠️ Pro plan only
⭐ 4.3/5
⭐ 3.7/5
⭐ 4.6/5
⭐ 4.3/5
Save thousands
Kajabi costs $1,068-$5,988 per year if paying monthly, or $852-$4788 billed annually. ThriveCart is a single, one-time payment for ThriveCart Standard and Learn that covers you for life.
Keep every cent of your sales
Kajabi adds 0.5-5% platform fees for third-party processors and variable Kajabi Payments rates per card type. ThriveCart charges no platform or processing fees of its own, you choose your gateways freely.
Built for conversions
ThriveCart gives you proven checkout templates, advanced funnels, order bumps, upsells, downsells, A/B testing, and automatic cart recovery, all included. Kajabi’s checkout experience simply can’t compete.
Freedom and flexibility
ThriveCart integrates seamlessly with your favorite tools via direct connections, APIs, and webhooks. Kajabi locks advanced features like APIs and white-labeling behind its $499/month Pro plan.
Unlimited growth, no penalties
Kajabi caps products, contacts, and integrations unless you upgrade to higher tiers. ThriveCart removes all limits from day one, helping you scale without paying more.
👉 The bottom line: Kajabi is a polished suite for those willing to pay for convenience. But if you value profit, flexibility, and true ownership, ThriveCart gives you everything, for life.
