A/B Testing

Discover what works best for your checkout pages, funnels, and offers with ThriveCart’s built-in A/B Testing. Compare different versions, track results in real time, and use data to make confident decisions that increase sales.

70M+

Products sold with ThriveCart

Over 70 million products have been sold using ThriveCart, with templates boosting conversions for many sellers.

$8B+

REVENUE PROCESSED

ThriveCart has processed over $8 billion in sales, many being powered 
by our high-converting templates.

75K+

ACTIVE SELLERS WORLDWIDE

Over 75,000 businesses use ThriveCart, many using templates to optimize their checkout & sales process.

How does A/B Testing help you convert more sales?

Test your ideas with confidence

Instead of guessing what will work, you can create two or more versions of your checkout page, upsell, or sales funnel and let ThriveCart split traffic between them. This gives you clear, reliable data on which version gets more conversions.

Optimize for more revenue

Small changes to headlines, pricing, layouts, or offers can lead to big gains in sales. A/B Testing shows you which elements are driving results so you can focus on the strategies that actually work and remove what is holding you back.

Make decisions based on data, 
not feelings

ThriveCart’s reporting makes it easy to compare conversion rates, average order value, and total revenue for each variation. You can see exactly which version wins and apply those changes across your entire sales process.

Test every part of your funnel

From the main checkout page to order bumps, upsells, and subscription offers, 
you can test any stage of the customer journey. This helps you fine-tune every touchpoint to increase conversions and maximize the lifetime value of each customer.

ThriveCart Standard

Great to get started

Checkout & Cart

  • Customized Cart and Checkout Pages
  • Checkout in 100+ Countries

Sales & Funnels

  • Unlimited Products & Funnels
  • 1 Bump Offer
  • 1-Click Upsells & Down Sells
  • Advanced Funnel Automation
  • A/B Split Testing
  • Abandon Cart Recovery

Payments & Billing

  • Integrations with Payment Processors
  • Buy Now Pay Later, Split Pay, Pay-As-You-Like & Subscription Billing

ThriveCart Academy Starter Plan

  • Unlimited Courses/Students
  • Up to 2,000 Community Members
  • Up to 10 Communities
  • Gamification/Quizzes/Certificates
  • 100 GB Video Storage
  • 2 GB Max File Size per Video
  • HD Streaming (1080p) and More..

Integrations

  • 100+ Direct Integrations

0% fees on sales and 24/7 365 world class support.

$47/month

30-Day Free Trial

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Enterprise

ThriveCart Enterprise

For high-volume sellers

Includes everything on Pro+, plus:

  • Includes ThriveCart Pro+
  • Tailored implementation & onboarding

VIP Service

  • White-Glove Setup
  • Dedicated Account Manager
  • Platform Migration
  • Priority Support & Fast Response
  • Quarterly Strategy Reviews

Enterprise Scale

  • Volume-Based Processing Rates
  • Unlimited Team Seats
  • Multi-Brand & Marketplace Support
  • Custom API & Integration Support
  • Headless for Platforms

Advanced Control

  • Enterprise SLAs
  • Advanced Security & Compliance
  • Custom Contract Terms

ThriveCart Academy Scale Plan

  • Unlimited Courses/Students
  • Unlimited Community Members
  • Unlimited Communities
  • Multi Branded Communities
  • White-Label Branding
  • Unlimited Video Storage
  • 10 GB Max File Size per Video
  • 4K Streaming
  • Team and Multi-Admin Access
  • Custom Domains and More

Custom pricing tailored to your business. Contact us for a quote.

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Frequently asked questions

Still looking for answers? Visit our support page or our blog for updates on newest features and integrations!

What can I test with A/B Testing?

You can test any part of your checkout or sales funnel, including headlines, layouts, pricing, product images, upsells, order bumps, and more.

You set the percentage split for each variation, and ThriveCart automatically sends that portion of your visitors to each version.

ThriveCart tracks key metrics like conversion rate, total sales, and average order value, and highlights the winning variation so you can apply changes with confidence.

No. Tests are served instantly, so your customers always get a fast and smooth checkout experience.

Yes. You can run multiple tests across different products or funnels to optimize several parts of your business at once.

Yes. The setup is straightforward, and ThriveCart guides you through creating variations, setting traffic splits, and reviewing results.

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