Home > How ThriveCart Works > A/B Testing
Discover what works best for your checkout pages, funnels, and offers with ThriveCart’s built-in A/B Testing. Compare different versions, track results in real time, and use data to make confident decisions that increase sales.
70M+
Products sold with ThriveCart
Over 70 million products have been sold using ThriveCart, with templates boosting conversions for many sellers.
$8B+
REVENUE PROCESSED
ThriveCart has processed over $8 billion in sales, many being powered by our high-converting templates.
75K+
ACTIVE SELLERS WORLDWIDE
Over 75,000 businesses use ThriveCart, many using templates to optimize their checkout & sales process.
Instead of guessing what will work, you can create two or more versions of your checkout page, upsell, or sales funnel and let ThriveCart split traffic between them. This gives you clear, reliable data on which version gets more conversions.
Small changes to headlines, pricing, layouts, or offers can lead to big gains in sales. A/B Testing shows you which elements are driving results so you can focus on the strategies that actually work and remove what is holding you back.
ThriveCart’s reporting makes it easy to compare conversion rates, average order value, and total revenue for each variation. You can see exactly which version wins and apply those changes across your entire sales process.
From the main checkout page to order bumps, upsells, and subscription offers, you can test any stage of the customer journey. This helps you fine-tune every touchpoint to increase conversions and maximize the lifetime value of each customer.
Custom pricing tailored to your business. Contact us for a quote.
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You can test any part of your checkout or sales funnel, including headlines, layouts, pricing, product images, upsells, order bumps, and more.
You set the percentage split for each variation, and ThriveCart automatically sends that portion of your visitors to each version.
ThriveCart tracks key metrics like conversion rate, total sales, and average order value, and highlights the winning variation so you can apply changes with confidence.
No. Tests are served instantly, so your customers always get a fast and smooth checkout experience.
Yes. You can run multiple tests across different products or funnels to optimize several parts of your business at once.
Yes. The setup is straightforward, and ThriveCart guides you through creating variations, setting traffic splits, and reviewing results.