Lower the barrier to entry and attract more buyers by letting customers choose their own price. Set minimums, add suggested amounts, and build trust while you grow sales and expand your audience.
70M+
Products sold with ThriveCart
Over 70 million products have been sold using ThriveCart, with templates boosting conversions for many sellers.
$8B+
REVENUE PROCESSED
ThriveCart has processed over $8 billion in sales, many being powered by our high-converting templates.
75K+
ACTIVE SELLERS WORLDWIDE
Over 75,000 businesses use ThriveCart, many using templates to optimize their checkout & sales process.
When customers feel in control of what they pay, they are more likely to complete their purchase. Pay As You Like removes the friction that comes with fixed pricing and makes your offers accessible to a wider audience. The result is more completed checkouts and higher overall sales.
You stay profitable while still giving buyers freedom. Minimum pricing ensures you never sell below your comfort level, while suggested prices nudge customers toward paying more. Many sellers find that buyers willingly choose the suggested amount, which increases average revenue per sale.
Flexible pricing helps you reach customers who may never have purchased at a set price. Once they try your product at an entry-level price, they are more likely to return for higher-value offers. This creates a steady pipeline of new buyers who grow into long-term, profitable customers.
Pay As You Like shows generosity and positions your brand as approachable. Customers feel valued because they are trusted to choose their price, which builds loyalty and positive word of mouth. Over time, this goodwill translates into repeat sales and stronger community support.
Custom pricing tailored to your business. Contact us for a quote.
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Still looking for answers? Visit our support page or our blog for updates on newest features and integrations!
Yes. ThriveCart allows you to set a minimum amount so you never sell below your comfort level. This ensures you stay profitable while still giving customers flexibility.
Yes. You can display a suggested price that appears at checkout. Many customers choose the suggested amount, which helps increase your average revenue per sale.
Yes. It works with digital products, physical products, and services. You can use it for entry-level offers, donations, or community-building campaigns.
Yes. All Pay As You Like transactions are tracked inside your ThriveCart dashboard. You will see detailed reporting on revenue and buyer behavior.
Pay What You Like is included with ThriveCart Pro+.
