Kajabi is one of the best-known platforms for creating and selling online courses, coaching programs, memberships, and digital products. It brings website tools, email marketing, checkout, payments, automations, and content delivery into one place.
However, that convenience comes with a higher monthly price. And Kajabi’s current plan structure is different from many older pricing guides still showing up in search results.
This guide breaks down Kajabi’s latest pricing, plan limits, payment fees, and the real cost of using the platform. It also compares Kajabi with ThriveCart Academy and ThriveCart for creators and coaches who want a simpler way to sell and deliver their offers.
Key insights, at a glance
- Kajabi’s monthly plans currently range from $179 to $499 per month (based on monthly billing), before taxes and payment-related fees.
- Kajabi can be a good fit if you want one connected system for your website, email marketing, courses, and community.
- ThriveCart starts at $37-$47 per month, includes a ThriveCart Academy license for course and community hosting, and may be a better fit if selling, checkout conversion, and course delivery are your main priorities.
How much does Kajabi cost per month?
Kajabi’s current monthly prices are $179 for Basic, $249 for Growth, and $499 for Pro. Annual billing lowers the effective monthly billing rate to $143, $199, and $399, respectively.
Kajabi pricing at a glance
Kajabi plan | Monthly price | Annual billing equivalent | Products | Contacts | Websites |
Basic | $179/month | $143/month | 5 | 2,500 | 1 |
Growth | $249/month | $199/month | 50 | 25,000 | 1 |
Pro | $499/month | $399/month | Unlimited | 100,000 | 3 |
The annual figures are monthly equivalents billed as one annual payment. That means the annual commitment works out to:
- Basic: $1,716 per year
- Growth: $2,388 per year
- Pro: $4,788 per year
Kajabi’s current plan matrix also lists communities, admin users, marketing emails, landing pages, funnels, access groups, and payment rates by plan. All tiers show unlimited funnels, landing pages, marketing emails, and access groups.
The Kajabi Basic plan
Kajabi Basic costs $179 per month, or $143 per month when billed annually. It supports up to five products and 2,500 contacts (this includes customers, subscribers, contacts that may have unsubscribed, or contacts that may have never subscribed). While there’s technically no limit on the number of students or community members, you are, by default, limited by the number of contacts on each plan if you plan to email your list through Kajabi’s CRM tool. In other words, that 2,500 could include students and community members, both past and present, if they’re still in your contacts list.
Basic includes the main tools many creators expect from Kajabi:
- Course, coaching, membership, and digital product delivery
- One website
- One community
- Landing pages
- Marketing emails
- Funnels
- Access groups
- Checkout pages
- Payment integrations
- Two admin users
Basic can be a reasonable starting point if you want Kajabi’s full all-in-one setup and have a small audience. However, 2,500 contacts may still feel limiting for an established business.
The important question is whether you’ll use the entire system. If you only need to sell a few courses and deliver them inside a community, you may end up paying for website, email, and marketing features you simply won’t ever need.
→ YOU MIGHT ALSO LIKE | ‘5 Best Checkout Systems for Creators Selling Courses, Coaching & Digital Products‘
The Kajabi Growth plan
Kajabi Growth costs $249 per month, or $199 per month when billed annually. It supports up to 50 products, 25,000 contacts, one website, one community, and 11 admin users.
Growth is designed for a business with a larger product catalog or email list. It gives you more breathing room for:
- Multiple courses and coaching programs
- Membership offers
- Larger launches
- More team members
- A growing contact list
- More complex customer journeys
This is often the tier that starts to make sense for a serious creator who’s using Kajabi as the central hub for their business.
At the same time, $249 per month is a big expense. That’s nearly $3,000 per year on monthly billing, before taxes and payment-related costs. You’ll want to make sure Kajabi is replacing enough other tools to justify the subscription price.
The Kajabi Pro plan
Kajabi Pro costs $499 per month, or $399 per month when billed annually. It supports unlimited products, 100,000 contacts, three websites, three communities, and 26 admin users.
Pro is aimed at larger businesses, teams, and creators running multiple brands or product lines. The extra capacity may be useful if you need:
- Multiple websites
- Several communities
- A very big email list
- A bigger team
- Unlimited products
- More room for multiple offers and brands
The difference between Growth and Pro is significant. Monthly billing for Pro adds $250 to your monthly software bill compared with Growth. That’s $3,000 more per year.
For some businesses, the extra capacity and team access may be worth it. For others, it’s a sign that the platform has become more expensive than the business needs.
→ READ A SUCCESS STORY | ‘How a Self-Taught Mindset Mentor Consolidated 7 Separate Tools Into ThriveCart & Built a $2 Million Business‘
Does Kajabi charge transaction fees?
Kajabi promotes a 0% platform fee when you use Kajabi Payments. That means Kajabi doesn’t take an additional percentage of your sales as a platform revenue share. It doesn’t mean payment processing is free.
For U.S. businesses, the current Kajabi Payments card rates shown on Kajabi’s pricing page are:
- Basic: 2.9% plus $0.30 per transaction
- Growth: 2.8% plus $0.30 per transaction
- Pro: 2.7% plus $0.30 per transaction
Other fees may apply depending on how customers pay. Kajabi’s U.S. fee information lists:
- An additional 1.5% for international cards
- An additional 0.7% on subscriptions and payment plans
- 0.80% for ACH payments, capped at $5
- 6% plus $0.30 for Afterpay
- 5.99% plus $0.30 for Klarna
- $15 for payment disputes
- 1% for currency conversion
- 1.5% for instant payouts, with a $0.50 minimum
You only pay the fees that apply to your transactions. Still, they’re worth including in your budget if you sell subscriptions, payment plans, international offers, or buy-now-pay-later options.
What if you use Stripe or another payment provider?
Kajabi’s current plan matrix lists an additional third-party payment provider fee when you don’t use Kajabi Payments and Kajabi Payments is available in your region:
- Basic: 2%
- Growth: 1%
- Pro: 0.5%
These fees are separate from the payment processor’s own charges. PayPal and Kajabi Payments are excluded from this particular surcharge.
This means the cheapest Kajabi plan may not always be the cheapest option for your business. Your total cost depends on:
- Your monthly subscription
- Whether you pay monthly or annually
- Your payment processor
- Your sales volume
- Your use of payment plans or subscriptions
- International sales
- Any additional features or services you choose
Does Kajabi have a free trial?
Kajabi offers a 14-day free trial period as well as a 30-day refund window on your first charge.
They promote limited offers from time to time, too. For example, an April 2026 pricing article promoted three months for $99 on a Basic plan offer. Promotions can change, so don’t use a promotional price as your long-term software budget.
Is Kajabi worth the cost?
Kajabi might be worth the cost if you’ll use its full set of tools. It brings many business functions into one platform:
- Website pages
- Landing pages
- Marketing emails
- Funnels
- Courses
- Coaching programs
- Memberships
- Communities
- Checkout
- Payments
- Automations
- Customer management
That can simplify your tech stack. Instead of paying for several separate tools, you may be able to manage more of your business in one place.
Kajabi may be a strong fit if:
- You want an all-in-one platform
- You need built-in email marketing
- You’re building a larger course or coaching business
- You want your website, marketing, checkout, and content delivery connected
- You’re comfortable paying more for convenience
Kajabi may be less appealing if:
- You mainly need high-converting checkout pages
- You already have an email platform and website (or want to keep them separate)
- You want a fully-optimized funnel (flexible order bumps, upsells, and downsells)
- You’re trying to keep monthly costs low
- You don’t need a full website and marketing suite
- You want to avoid paying for features you won’t use
The right question isn’t simply, “Is Kajabi good?”. It’s, “Will I use enough of Kajabi to justify the monthly cost?”
→ WHY ONE CREATOR SWITCHED FROM KAJABI TO THRIVECART | ‘From 9-Hour Call Days to $60K Passive Months: Melanie Aubert’s ThriveCart Story‘
Kajabi vs ThriveCart: Which one do you actually need?
If your priority is managing your entire online business in one place, Kajabi may be attractive. But if your priority is selling digital products, improving checkout conversion, and delivering courses and community experiences, ThriveCart may offer a more focused setup.
ThriveCart pricing
Current monthly pricing is:
ThriveCart plan | Monthly price | Academy plan included | Academy capacity |
ThriveCart Standard | $47/month (or $37/month billed annually) | Starter | Up to 2,000 community members and 10 communities |
ThriveCart Pro+ | $87/month (or $67/month billed annually) | Growth | Up to 10,000 community members and unlimited communities |
ThriveCart Enterprise | Custom | Scale | Unlimited members and communities |
All plans include a 30-day free trial and include both the checkout (ThriveCart) and the course and communities platform (ThriveCart Academy).
Getting started with ThriveCart
What comes with ThriveCart Standard?
The Standard plan costs $47 per month, or $37/month when billed annually. The Standard checkout provides:
- Customized cart and checkout pages
- Unlimited products and funnels
- One bump offer per checkout
- One-click upsells and downsells (up to five per checkout)
- Subscription billing
- Payment plans
- Buy-now-pay-later options
- Pay-as-you-like pricing
- Abandoned cart recovery
- A/B split testing
- 100+ direct integrations
- Tax-inclusive pricing
- Automated sales tax (0.35% to 0.5% depending on plan – find out more here)
- 0% ThriveCart sales fees
Your payment processor may still charge its own processing fees. The difference is that ThriveCart doesn’t add its own platform sales fee on top.
ThriveCart Standard also includes ThriveCart Academy Starter:
- Course hosting and delivery
- Unlimited courses and students
- Up to 2,000 community members
- Up to 10 communities
- Drip content
- Modules and lessons
- Course bundles and tracks
- Quizzes and certificates
- Gamification
- 100 GB of video storage
- 1080p video streaming
→ KEEP COMPARING | ‘ThriveCart Academy vs Kajabi: The 2026 Comparison for Course Creators & Community Builders‘
What comes with ThriveCart Pro+?
ThriveCart Pro+ costs $87 per month, or $67/month when billed annually, and includes everything in ThriveCart Standard, plus:
- Multiple order bumps
- Advanced subscription tools
- Subscription analytics
- Funnel comparisons
- Affiliate management
- Automated affiliate payouts
- JV contracts
- Coupons and analytics
- UTM tracking
- Multi-user permissions
- Business intelligence reporting
ThriveCart Pro+ also includes Academy Growth (everything in Starter plus the following):
- Unlimited communities
- Up to 10,000 community members
- A custom community domain
- Bulk imports and group messaging
- Up to 500 GB of video storage
For a creator who’s serious about growing sales, these checkout tools can have a direct impact on the way offers are presented and sold. You can build a funnel around the customer journey instead of sending every buyer through the same basic checkout.
Why ThriveCart can be the better choice for serious creators
ThriveCart isn’t trying to replace every business tool you use. That’s part of its appeal.
Many creators already have a website, email provider, calendar, or marketing system they like. They don’t necessarily want to move everything into one large platform. They want a checkout that converts, connects with their existing tools, and delivers the product without creating more work.
ThriveCart may be a better choice when:
- Checkout conversion is a major priority
- You sell one-time offers and subscriptions
- You want high-converting optimized funnels with order bumps, upsells, and downsells
- You run affiliates or partnerships
- You need flexible payment options
- You already have an email or website platform
- You want course and community delivery included
- You want a lower monthly software cost
At $47 per month, ThriveCart Standard costs less than Kajabi Basic’s $179 monthly price. At $87 per month, ThriveCart Pro+ costs less than half of Kajabi Growth’s $249 monthly price.
That doesn’t mean ThriveCart replaces every Kajabi feature. Kajabi includes a broader marketing and website suite. The comparison is about what you actually need to run and grow your business.
For a focused seller, the monthly difference can be meaningful:
- ThriveCart Standard is $132 less per month than Kajabi Basic
- ThriveCart Pro+ is $162 less per month than Kajabi Growth
- ThriveCart Pro+ is $412 less per month than Kajabi Pro
Those savings can go toward advertising and marketing, hiring a business coach, design, video production, or simply keeping more cash in the business.
→ COMPARE MORE | ‘ThriveCart Academy vs Circle: Which Community Platform Is Right for Course Creators?‘
Which platform should you choose?
Choose Kajabi if you want a broad all-in-one platform with built-in website tools, email marketing, funnels, courses, community, and payments. It can be convenient, especially if you’re starting from scratch and don’t mind the higher monthly cost.
Choose ThriveCart if you want checkout, optimized sales funnels, payment flexibility, course delivery, and community in one focused system. It’s especially compelling for serious creators and coaches who care about conversion rates, recurring revenue, and keeping their software costs under control.
Before you decide, write down the tools you actually need:
- Do you need a website builder?
- Do you need email marketing inside the same platform?
- How many products will you sell?
- How large is your contact list?
- Do you need the revenue-boosting power of order bumps, upsells, and downsells?
- Will you sell subscriptions or payment plans?
- Do you need a built-in community?
- Are you paying for features you won’t use?
That list will usually make the right choice much clearer.
→ WHICH PLATFORM IS RIGHT FOR YOU? | ‘ThriveCart Academy vs Teachable: A No-Fluff Breakdown for Course Creators (2026)‘
Kajabi pricing FAQs
Q: How much is Kajabi per month?
A: Kajabi’s monthly prices are $179 for Basic, $249 for Growth, and $499 for Pro for monthly billing, or $143 for Basic, $199 for Growth, or £399 for Pro on annual billing. Many online sources still refer to a Starter package but this seems to have been retired.
Q: What’s the cheapest Kajabi plan?
A: Basic ($143-$179) is Kajabi’s entry-level plan. It includes five products and one community, compared to ThriveCart Academy’s cheapest plan ($47-$47/month), which includes unlimited products (including digital products, physical products, or courses) and up to 10 communities.
Q: Does Kajabi charge a transaction fee?
A: Kajabi doesn’t charge a platform fee when you use Kajabi Payments, but payment processing fees still apply. Kajabi also lists third-party payment provider surcharges of 5%, 2%, 1%, or 0.5%, depending on the plan and payment setup.
Q: Is Kajabi worth it for a course creator?
A: It can be, especially if you need website tools, email marketing, funnels, checkout, course delivery, and community in one place. If you mainly need checkout and course delivery, ThriveCart (which includes ThriveCart Academy) may offer better value at a more affordable monthly price.
Q: What’s the cheapest ThriveCart plan?
A: ThriveCart Standard costs between $37-$47 per month (depending on billing cycle) and comes with a ThriveCart Academy Starter checkout. It includes course delivery, community features, and a 30-day free trial.
Q: What’s the difference between ThriveCart Standard and Pro+?
A: Standard costs $37-$47 per month, includes an Academy Starter license, and supports up to 2,000 community members and 10 communities. Pro+ costs $67-$87 per month, includes an Academy Growth license, and supports up to 10,000 community members and unlimited communities. Pro+ also adds more advanced checkout, subscription, affiliate, reporting, and customization tools.
→ KEEP SEARCHING | ‘ThriveCart Academy vs Teachery: Which Platform Actually Grows Your Course Business?‘
The bottom line on Kajabi pricing
Kajabi remains a polished all-in-one option for creators and coaches who want their website, marketing, checkout, courses, and community connected in one place.
But the price adds up quickly. Basic starts at $179 per month, Growth costs $249 per month, and Pro costs $499 per month. Payment processing and third-party provider fees can increase your total cost.
For creators who care most about selling, checkout conversion, flexible offers, and course or community delivery, ThriveCart offers a more affordable and focused Kajabi alternative. Plans start at $37-$47 per month, and include the checkout, sales funnels, course platform, and communities.
