Instagram marketing isn’t only about getting more views or going viral.
The right content can help people understand what you do, remember your brand, and see you as a trusted expert in your space.
That was the focus of Melissa Rodgers’ recent talk at ThriveCart’s Creator Commerce Live virtual summit, “Building Authority on Instagram.”
Who is Melissa Rodgers?
Melissa is a marketing consultant, content creator, and speaker who is on a mission to change the way businesses approach marketing in the AI era.
She’s spent over a decade immersed in online marketing, exploring how content helps businesses become known, remembered, and ultimately chosen.
As search engines, social algorithms, and AI answer engines increasingly influence who gets found and recommended, Melissa helps businesses build credibility with people while creating the signals that help machines understand their content.
Her strategic authority-based marketing approach focuses on:
- Building trust with potential customers
- Creating content with a clear point of view
- Becoming known for a specific area of expertise
- Helping people remember and recommend your brand
- Making content easier for search engines and AI tools to understand
As part of our “ Creator Commerce: The ThriveCart Series,” Melissa shared how business owners can stop chasing vanity metrics and create more intentional Instagram content that builds authority over time.
Watch Melissa’s Creator Commerce Live session below
What Melissa Rodgers wants business owners to know about Instagram
Melissa’s main point is simple: being the best at what you do isn’t enough if nobody knows what you do.
Your content needs to help people recognize your expertise, understand your perspective, and remember you when they’re ready to buy.
Here are a few of the key ideas from her presentation:
- Views and followers can be useful, but they shouldn’t be your main business goals.
- Authority comes from being recognized and trusted for a specific area of expertise.
- Your content needs to work for both humans and the algorithms that help them find you.
- Generic content won’t help you stand out in an increasingly crowded market.
- Use your opinions, experience, and insights to create more memorable content.
- Spend less time on quick trend-based posts and more time on substantial authority-building content.
- AI can help you create more efficiently, but it shouldn’t replace your experience or point of view.
- Consistent practice will make it easier to create content that attracts the right audience.
Watch all the summit sessions on demand
Want on-demand access to watch all the summit sessions? These include expert advice from:
- Kate Ahl on Pinterest
- Jamar Diggs on YouTube
- Nina Clapperton on SEO
- Liz Wilcox on emails
- Jenni Maroney on AI sales funnels
- Liz Theresa on sales pages
- Becky Beach on AI
- Panel session with Ismael Wrixen, Cindy Bidar, and Tanya Smith
