Your email list can be one of the most valuable assets in your business.
Unlike social media followers, you own your email list. You can use it to build relationships, stay connected with your audience, and generate consistent sales over time.
That was the focus of Liz Wilcox’s recent talk at ThriveCart’s Creator Commerce Live virtual summit, “Email That Sells: From Followers to Funded in Just Three Steps.”
Who is Liz Wilcox?
Liz is an email marketing educator who helps coaches, course creators, and entrepreneurs use email to build stronger relationships with their audiences and generate sales.
She grew her own $9-per-month email marketing membership to more than 4,000 members and nearly $2 million in revenue over five years. Her business is powered by the same strategies she teaches, including welcome sequences, newsletters, automated sales campaigns, and relationship-driven marketing.
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Liz’s email marketing approach focuses on:
- Building an email list you own
- Creating real connections with subscribers
- Sending simple, consistent emails
- Understanding what your audience needs
- Turning subscribers into customers
As part of our “Creator Commerce: The ThriveCart Series,” Liz shared a simple framework for moving people from casual followers to loyal fans, and from loyal fans to paying customers.
Watch Liz’s Creator Commerce Live session below
What Liz Wilcox wants business owners to know about email marketing
Liz’s main point is simple: people buy from people they trust.
You don’t need to write complicated emails or become a professional storyteller. You need to show up, be yourself, understand your audience, and make it clear how they can work with you.
Here are a few of the key ideas from her presentation:
- You don’t own your social media followers, but you do own your email list.
- Visibility and list building work together.
- Your subscribers need to become fans before they become customers.
- Being relatable can be as simple as sharing everyday details from your life.
- A welcome sequence helps new subscribers understand who you are and how you can help.
- Sending emails consistently keeps your business top of mind.
- The best products often come from listening to what your audience asks for.
Watch all the summit sessions on demand
Want on-demand access to watch all the summit sessions? These include expert advice from:
- Kate Ahl on Pinterest
- Jamar Diggs on YouTube
- Nina Clapperton on SEO
- Jenni Maroney on AI sales funnels
- Melissa Rogers on Instagram
- Liz Theresa on sales pages
- Becky Beach on AI
- Panel session with Ismael Wrixen, Cindy Bidar, and Tanya Smith on community building
