Paid ads can help you reach more people, but ads alone won’t fix an unclear offer or a broken sales funnel.
When the right pieces are connected, your ads can help potential customers discover your business, understand your offer, and take the next step.
That was the focus of Jenni Maroney’s recent talk at ThriveCart’s Creator Commerce Live virtual summit, “Build an Ad Funnel That Creates Customers, Then Train One AI Employee to Run It.”
Who is Jenni Maroney?
Jenni is a coach, business strategist, and entrepreneur who helps business owners turn their expertise into scalable offers and revenue.
After building a successful photography business, Jenni realized that being fully booked still left her tied to her time. She pivoted into coaching and education, growing her business to more than $3 million in total revenue, launching multiple courses, and hosting retreats around the world.
→ READ JENNI’S STORY | ‘From Burnout to $3 Million: How a Photographer Quit Her Camera and Built a Coaching Empire With ThriveCart‘ |
Today, she teaches creators how to build offers, marketing systems, and sales funnels that help them grow beyond one-to-one client work.
Her work focuses on:
- Building sales funnels for low- and high-ticket products
- Turning expertise into scalable offers
- Using paid ads to reach the right audience
- Automating repetitive marketing tasks
- Creating systems that support consistent growth
As part of our “ Creator Commerce: The ThriveCart Series,” Jenni shared how she uses trained AI assistants to pressure-test her offers, build ad funnels, launch campaigns, and review the results.
Watch Jenni’s Creator Commerce Live session below
What Jenni Maroney wants business owners to know about AI agents, paid ads, and sales funnels
Jenni’s main point is simple: don’t spend money on ads until the rest of your funnel is ready.
Your ad might get clicks, but if your offer, sales page, checkout, or follow-up emails aren’t doing their job, you’re just sending more people into a system that won’t convert.
Here are a few of the key ideas from her presentation:
- A great ad can’t rescue an unclear offer.
- You should pressure-test your offer before spending money to promote it.
- Your sales page, checkout, emails, and application process all need to work together.
- A trained AI assistant can help build and manage parts of your funnel.
- You should review and approve your campaigns before they start spending money.
- Your results should be measured by leads, sales, cost per lead, and wasted spend.
- You don’t need a large following to use ads to reach potential customers.
Watch all the summit sessions on demand
Want on-demand access to watch all the summit sessions?
These include expert advice from:
- Kate Ahl on Pinterest
- Jamar Diggs on YouTube
- Nina Clapperton on SEO
- Liz Wilcox on emails
- Melissa Rogers on Instagram
- Liz Theresa on sales pages
- Becky Beach on AI
- Panel session with Ismael Wrixen, Cindy Bidar, and Tanya Smith
